Radio Mirchi 98.3 FM recently celebrated its anniversary in Delhi. The radio station went live from a unique studio that was built in the air on the eve of its anniversary on April 28. The studio was built at a height of about 29 feet at Ansal Plaza and was a first-of-its-kind, while the RJS were seen live in action.
Kanwarbir Singh, Cluster Head, Radio Mirchi, said, “Radio Mirchi was launched on April 29, 2003, in the capital, and has since won the hearts of over 40 lakh listeners in the city, with its creativity, relevant programming and outstanding RJs. We hope to bring innovations in the programming and new shows for our listeners from time to time.”
Celebrations were announced with an on-air contest ‘Baat baat mein Mirchi birthday movie tickets’. Listeners could call in between 8 am and 9 pm during any of the shows, right through the day, and get movie tickets to enjoy a special screening of ‘Ta Ra Rum Pum’ at Satyam on April 29, in the company of all the RJs of Radio Mirchi.
Announcing the future plans, he said, “Radio Mirchi recently launched two stations in Patna and Jalandhar, thus bringing its total to 12 stations. In the coming months, it will launch 20 more stations and have 32 stations in all across the country.”