Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Radio Mantra launch three stations in a month

21-May-2007
Font Size   16
Share
Radio Mantra launch three stations in a month

Jagran Group’s Radio Mantra has announced the launch of its three new stations in a single month. The launches were in the North Indian cities of Karnal, Bareilly and Jalandhar. The Group had kicked off its radio venture with the launch of its first station in Hissar. Jagran had received eight licenses in this phase and the remaining four stations are expected to be launched over the next few months.

On the occasion of Radio Mantra’s Jalandhar launch, the director of the radio projects, Rahul Gupta, said, “We are riding high on three successful launches in the last month and have proven our newly developed radio expertise. No stone has been left unturned in gearing up for this launch and a lot of hard work has gone into it to get everything right.”

The official communiqué notes that the Group has chosen to use RCS products, NexGen and Airwaves Traffic, which are the play-out system and the scheduling and billing of the stations’ commercial content, respectively.

Kanan Bhuta, RCS Project Coordinator, Airwaves Traffic, said, “With Airwaves, we were able to offer the Jagran Group a centralised structure that allows for flexible scheduling of all commercial content in the local stations, as well as enabling them to handle all the billing, payments processing and contract management in one central location.”

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.