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Radio Mantra celebrates first birthday with elan

08-March-2008
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Radio Mantra celebrates first birthday with elan

Radio Mantra, Hisar, turned one on March 6 and celebrated the day with much fanfare. Celebrations covered on air, on ground and print activities. Summing up the mood at Radio Mantra on its first birthday, Rahul Gupta, Director, SPML, said that the feeling was that of being “victorious and in high spirits”.

“It gives immense pleasure and satisfaction as the team of Radio Mantra has been successfully able to provide good quality music listening experience to Hisar’s listeners, and able to connect and hit the airwaves with the emotions of people of Hisar with its interactive shows,” said Rupali Khanna, Chief Technical Officer, Radio Mantra.

As part of the birthday celebrations on March 6, listeners got the opportunity to share their most memorable ‘first experience’ on Radio Mantra. There were special gifts for every caller. That’s not all, listeners who shared the same birthday with Radio Mantra got special cakes and a chance to party with the FM station.

The on-ground activities involved placard promotion, distribution of Radio Mantra birthday caps at strategic locations of Hisar, and releasing of hundreds of red-coloured birthday balloons, accompanied by sale and distribution of branded merchandise.

The print campaign involved intensive press coverage along with full page ads in the major dailies that traced Radio Mantra’s journey since its launch.

Commenting on the challenges faced by the FM channel in the last one year, Khanna said, “It has been the biggest challenge to provide uninterrupted listening experience 365 days with the best audio quality and with the infrastructural limitations at our emerging non-metros.”

Swayam Tiwari, National Sales Head, Radio Mantra, added here, “It is a challenge to retain key people and simultaneously service the demanding retail advertisers in order to climb the retention ladder with four FM players competing. This calls for a constant search for the right VFM equation.”

Speaking on Radio Mantra’s achievements in the past one year, the station’s Programming Head, Kanwar Sameer, said, “Fan mails, letters, gifts, calls and so many other things keep pouring in... And having that day in and day out, whether there’s a contest or not, is not only noticed but appreciated. It is very encouraging to observe that listeners are enthusiastically consuming the medium.”

He further said, “I would like to thank the people of Hisar, who helped us rock the city in our own special way. ‘Mantr-isation’ of Hisar is still on.”

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