Radio Mango joins hands with Kochi Police to launch ‘Traffic Infoline’
Radio Mango, the FM venture of the Malayala Manorama Group, has launched the ‘Traffic Infoline’ initiative in association with the Kochi city police to give traffic related information to commuters in Kochi. The FM station will be using most of the Group’s publications to extensively promote this initiative.
Commenting on the initiative, Kamal Krishnan, Senior Manager - Marketing, Radio Mango, said, “Partnering with the traffic police was the key to providing timely traffic solutions to the public. We hope this will help make life much easier for commuters stuck in traffic.”
Vinson M Paul, Inspector General of Police, said, “The city police are extremely delighted to associate with Radio Mango for this highly beneficial venture. This initiative is a great opportunity for the city police to bring its services closer to the public.”
Commuters can call on any three of the special numbers and inform the traffic police or Radio Mango studio about any traffic related issues they face while traveling within the city. Based on the information received from the commuters, the police will try to provide timely solutions, which will subsequently be aired on Radio Mango. Reliance Communications is supporting the initiative by providing the entire back-end solutions.
Radio Mango will run extensive promotions on air and print to popularise the Traffic Infoline numbers. Extending this partnership, Radio Mango is also planning various other initiatives along with the police.
Our typical marketing budget is usually 10 per cent of the topline spend