Top Story


Home >> Media - Radio >> Article

Radio Mango joins hands with Kochi Police to launch ‘Traffic Infoline’

Font Size   16
Radio Mango joins hands with Kochi Police to launch ‘Traffic Infoline’

Radio Mango, the FM venture of the Malayala Manorama Group, has launched the ‘Traffic Infoline’ initiative in association with the Kochi city police to give traffic related information to commuters in Kochi. The FM station will be using most of the Group’s publications to extensively promote this initiative.

Commenting on the initiative, Kamal Krishnan, Senior Manager - Marketing, Radio Mango, said, “Partnering with the traffic police was the key to providing timely traffic solutions to the public. We hope this will help make life much easier for commuters stuck in traffic.”

Vinson M Paul, Inspector General of Police, said, “The city police are extremely delighted to associate with Radio Mango for this highly beneficial venture. This initiative is a great opportunity for the city police to bring its services closer to the public.”

Commuters can call on any three of the special numbers and inform the traffic police or Radio Mango studio about any traffic related issues they face while traveling within the city. Based on the information received from the commuters, the police will try to provide timely solutions, which will subsequently be aired on Radio Mango. Reliance Communications is supporting the initiative by providing the entire back-end solutions.

Radio Mango will run extensive promotions on air and print to popularise the Traffic Infoline numbers. Extending this partnership, Radio Mango is also planning various other initiatives along with the police.


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions