Radio Indigo has come up with a unique initiative to show how radio can be used as a medium for corporate advertising. The radio station took upon the task of doing the country's first ever on-air recruitment.
Radio Indigo invited Bangaloreans to apply for the position of a Sales Executive for a Monaco-based company which is due to open its office in Bangalore. It created history of sorts by making the candidates go through a stress interview live on-air.
After the first few rounds of interaction, two short-listed candidates came over to the studio to get grilled by the CEO of Naseba, the Monaco-based company. The campaign created much curiosity amongst listeners and has been most valuable in creating awareness about Naseba.
Nabhojit Kuila, Director of Sales, Radio Indigo, said, “Radio Indigo's live on-air recruitment for Naseba has shown how radio can be used for corporate advertising, recruitment as well as to generate the interest of a reality show. We at Radio Indigo don’t just provide innovative solutions to clients but also make the listeners’ experience a much richer one.”
Radio Indigo has tried to distinguish itself not just in its programming – it is the only international music station -- but also for bringing out concepts and innovations to match the international tag. In the past, in another such innovative concept, the station had got an Aerosmith fan to ink a tattoo live on-air.