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Radio Indigo connects with the soul of Bangalore

Radio Indigo connects with the soul of Bangalore

Author | exchange4media Bangalore Bureau | Saturday, Nov 22,2008 6:45 AM

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Radio Indigo connects with the soul of Bangalore

Radio Indigo FM, touted as the only international music station in the country, has completed two years in the Bangalore market and is now actively refreshing its content. The station has lined up programmes to further reiterate its commitment to being the ‘soul of Bangalore’, which is its positioning, besides the tagline it sports of being the ‘Colour of Music’. The new shows have been tailor-made for avid and loyal music buffs of Bangalore.

‘Indigo Rising’, hosted by Saggy and Meggy, is the breakfast show leading the new programming of Radio Indigo. Other new shows include ‘Total Request Show’ (TRL), ‘Café Indigo’, ‘Cruise Control’, ‘The Indigo Lounge’ and ‘Night Patrol’. Radio Indigo is increasingly getting into reflecting the flavour of Bangalore in its programming. The focus is to relate to listeners with the most relevant topics discussed on shows about the city, be it youth talk, day-to-day traffic issues or the upcoming events.

Jayyant Bhokare, COO, Radio Indigo, said, “Unique to its positioning, we at Indigo always work closely to keeping our audiences engaged and have a better city connect. We reflect the Soul of Bangalore, which is the essence of the morning ‘Breakfast Show’.”

Santosh ‘Saggy’ Gnanakan, Head of Programming - Bangalore, Radio Indigo, added here, “Bangalore has always been considered a cosmopolitan city and we reflect that in our new programming. But what holds all this together is our love for Bangalore, and our intent is to be more relevant to Bangalore.”

In recent times, Indigo showed its commitment to being the soul of Bangalore when the city saw the most horrific of traffic jams in years on November 17, 2008. People were stuck for over six hours in traffic. Radio Indigo became proactive to help them and relieve some anxiety. Water and refreshments where distributed by Team Indigo to all those who were stuck and losing out on the energy and the drive to reach home. Evening show ‘Indigo Lounge’ with Dhillan transformed into a Request Show and all those stuck in the jam could request their favourite songs to make them feel better.

Gnanakan recalled, “As the traffic jam started building in intensity, we realised that as a true Bangalore station, we needed to step in and do our bit. Apart from mobilising a team and ensuring that people stuck in the jam received water and food, we decided to change our programming format from 8 pm onwards and take in only requests from listeners. The response was overwhelming.”

Recently, the station also took the initiative to uplift Bangalore’s spirit of being a Garden City in an endeavour to support a ‘Greener Earth’. Indigo intends to root the message into every listener on the significance of recycling paper, keeping the city clean, car-pooling to reduce traffic and pollution, and the practice of cloth bags as a substitute to plastic bags, among others.

Talking of the initiative, Bhokare said, “This is a small step in the direction of being responsible corporate citizens. The need of the hour is to volunteer and do whatever possible to save our earth. Radio Indigo being the pioneer of such cause oriented initiatives has taken this up as a serious issue against global warming. This is also a huge opportunity for clients to associate, since sustainability has become the keyword for the future.”

Radio Indigo had also initiated the message of ‘Cracker Pooling’ during Diwali this year. The station is also advocating ‘Cycle to Work’ initiative, where people across the city are encouraged to use bicycles to commute as an alternate to cars and bikes. Popular city celebrities are also joining hands to cycle their way for a greener and cleaner Bangalore. As part of the on-ground events, one of the creative segments of Indigo campaign suggests public transport to all those who travel long distances.

Tags: e4m

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