Radio Indigo, a radio station from Jupiter Capital venture, has announced the launch of Indigo Acoustic, a competition for college students in Bangalore, on July 15 this year. In the coming months, the music station intends to take this competition across the country. Goa, the second place where the radio player has a presence, is expected to be the next destination for the competition.
Speaking about the initiative, Jagadeesh MR, Head–Events and Artist Repertoire, Radio Indigo, observed, “Since its launch, Radio Indigo has been actively promoting local talent in campuses, pubs and coffee cafes. The need to host an exclusive acoustic fest came from the overwhelming response to the acoustic gigs organised by Indigo at the coffee cafes.”
Elaborating more on the promotion strategy, he added, “We kicked off the on-air promotion by calling for registrations early this year. The response was fantastic. We even received responses from out-of-college musicians and bands, and have decided to include them.”
The contest was open to all bands and solo artistes from campuses and those who have passed out of college two years ago.