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Radio Fundas: Show me the money!

Radio Fundas: Show me the money!

Author | exchange4media News Service | Wednesday, Sep 20,2006 8:31 AM

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Radio Fundas: Show me the money!

Who has the longest arm in the media world? Television? Print? Wrong, says Rohit Barker of Radio Indigo, Bangalore. It’s radio. You cannot take the TV set everywhere, nor would one like a newspaper always under the arm. But radio plugs into a person’s mind and takes them where television and print can’t.

Tags: e4m

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