After its long stint as a production house, BAG Films & Media Ltd has forayed into radio with the launch of Radio Dhamaal in Hissar and Karnal. With the tagline ‘Hila Ke Rakh De’, the radio has a frequency of 106.4.
BAG Infotainment (P) Ltd, a subsidiary of BAG Films & Media Ltd, has won 10 FM radio licenses in the cities of Hissar, Karnal, Patiala, Jabalpur, Shimla, Ahmadnagar, Jalgaon, Dhule, Muzaffarpur and Ranchi.
Commenting on the development, Anurradha Prasad, Managing Director, BAG Films & Media Ltd, said, “We have achieved a milestone of vertical integration by launching Radio Dhamaal in Hissar and Karnal. We are confident that the people of Hissar and Karnal would love this new experience of Dhamaal.”
Dhamaal would be promoted through large hoardings in and around the two cities. The company would be primarily stressing on outdoors for its publicity and has roped in RK Swamy BBDO for the creatives.