Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Radio Dhamaal launched in Hissar and Karnal

19-June-2007
Font Size   16
Share
Radio Dhamaal launched in Hissar and Karnal

After its long stint as a production house, BAG Films & Media Ltd has forayed into radio with the launch of Radio Dhamaal in Hissar and Karnal. With the tagline ‘Hila Ke Rakh De’, the radio has a frequency of 106.4.

BAG Infotainment (P) Ltd, a subsidiary of BAG Films & Media Ltd, has won 10 FM radio licenses in the cities of Hissar, Karnal, Patiala, Jabalpur, Shimla, Ahmadnagar, Jalgaon, Dhule, Muzaffarpur and Ranchi.

Commenting on the development, Anurradha Prasad, Managing Director, BAG Films & Media Ltd, said, “We have achieved a milestone of vertical integration by launching Radio Dhamaal in Hissar and Karnal. We are confident that the people of Hissar and Karnal would love this new experience of Dhamaal.”

Dhamaal would be promoted through large hoardings in and around the two cities. The company would be primarily stressing on outdoors for its publicity and has roped in RK Swamy BBDO for the creatives.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education