Dhamaal 24, the radio network launched under BAG Films & Media Ltd’s umbrella brand Broadcast 24, celebrated its first anniversary on June 18. Now celebrations over, Dhamaal 24 has got busy with its upcoming station in Shimla, which would be in addition to its stations in Hissar, Karnal, Patiala, Jabalpur, Muzzafarpur, Ranchi, Dhule, Jalgaon and Ahmednagar.
Anurradha Prasad, Chairperson and Managing Director, BAG Films & Media Ltd, said, “The one year long journey has been very eventful. Dhamaal 24 has successfully emerged as one of the favourite stations for its listeners, so much so that FM in the places where it is broadcast has become synonymous with Dhamaal. The acceptance and love of our listeners drives us to set new benchmarks in radio broadcasting. We now strive to broadcast better and have more entertaining programmes for our listeners.”
Ashish Kaul, Group COO, BAG Films & Media Ltd, claimed, “Dhamaal 24 has received stupendous response from listeners across the cities. Next 12 months are going to be quite interesting and hyperactive. We will consider acquiring some more stations depending on commercial viability, once all stations of Dhamaal 24 are operationally stabilised.”
“FM radio is a hypercompetitive business segment. However, FM radio has truly evolved and carved out a niche for itself in the overall broadcasting industry, offering immense value to advertisers. Radio programming has clearly come of age,” Kaul added.
Continuing with its first anniversary celebrations, Dhamaal 24 is coming up with a few programmes that would acknowledge the participants as ‘Star’ listeners and would send out gifts and prizes. Listeners would also get to participate in the Dhamaal birthday bash.