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Radio Desibeat, Dbase4mediagroup in strategic marketing pact

05-September-2011
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Radio Desibeat, Dbase4mediagroup in strategic marketing pact

Radio DesiBeat, a US-based 24x7 Bollywood radio station and a division of Entertainment Ecosystem Inc, has tied up with Dbase4mediagroup as their strategic partner for marketing and promotional activities.

Commenting on the strategic alliance, Navin Pirshali, Chief Operating Officer, Radio DesiBeat, said, “We were accessing several companies for tie-up in expanding our business, however, Dbase4media came up as the most promising amongst them. In the last four years, they listed themselves as growing profitable partners for cinema and outdoor industry, good client base, executable cost effective idea generators and guerilla marketers.”

Sudhanshu Srivastava, who leads the Dbase4media group, added here, “We are happy to welcome Radio DesiBeat in our family. We will cater best to our plan proposed to them with our experience, deliverables, strategy, focused approach and team support.”

Radio DesiBeat is a leading Indian radio station in the US, which claimes to have a listenership of more than 30 lakh in Hindi and English content. Radio DesiBeat is available live on multi-platforms without any subscription.

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