Star India’s radio venture Radio City will launch its FM station in Mumbai on May 21. This will be the fourth private radio station in Mumbai. The station will be on the 91 MHz frequency.
Mumbai at this stage has three private stations. Among them are Millenium Broadcast’s WIN 94.6 that went on air late last month and Mid-Day’s Go 92.5 that was launched a few days ago. This is in addition to the FM station of All India Radio (AIR). It is expected that Radio Today, will go on air shortly.
Star has located its transmission tower in Central Mumbai, on the city’s tallest building, Sripati Arcade. This is Star’s third radio station in the country. It launched India’s first private FM station in Bangalore mid-2001 and launched its second station in Lucknow in December last.
Star intends to go on air in Delhi during August this year. Star India’s radio business is called Music Broadcasting Private Limited (MPBPL). This is a joint venture between PK Mittal and Star. Star handles the content and air-time sales for the venture.
Source: Financial Express