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Radio City ties up with Sony to simultaneously broadcast ‘Indian Idol 2’

Radio City ties up with Sony to simultaneously broadcast ‘Indian Idol 2’

Author | exchange4media Mumbai Bureau | Monday, Jan 16,2006 7:50 AM

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Radio City ties up with Sony to simultaneously broadcast ‘Indian Idol 2’

Radio City has announced an exclusive tie-up with Sony Entertainment Ltd as the official radio partner for ‘Indian Idol 2’. This is for the first time in India that a television show will be simultaneously run on the radio medium.

Radio City, as part of this tie-up, will simultaneously run the episodes of ‘Indian Idol 2’ across all its stations at the same time as it goes live on air on television. The show on Radio City will be presented in a radio friendly format with the latest hit music and local RJs.

As ‘Indian Idol 2’ will be aired on Sony Television on Mondays and Tuesdays from 8:30 pm to 9:30 pm, the show on Radio City will also start from 8:30 pm, allowing the listeners to hear their favourite show on the move.

Vikas Varma, National Head of Programming, Radio City, said, “This is a ‘first’ in the history of radio. Radio City has always been at the forefront of contributing to the growth of the industry by innovative pathbreaking initiatives. ‘Indian Idol’ has definitely marked the advent of the reality genre in India and with this initiative Radio City has pioneered the same on the radio medium, providing their listeners with unlimited entertainment at the same time. The show is all about unearthing real talent with a high level of viewer interactivity and emotional involvement, aspects that Radio City always aims to achieve through its various programming initiatives thus resulting into a perfect combination.”

‘Indian Idol’, with its combination of drama and reality with music, humour, thrill and glamour, while tracing the journey of budding stars, has weaved magic on the small screen and has touched the hearts of millions of Indians across the nation.

Radio City through this innovation will weave a similar magic on radio to connect with its listeners in Mumbai, Delhi, Bangalore and Lucknow. The entire nation can now follow the journey of the 12 finalists and finally vote and choose their second ‘Indian Idol’ with Radio City.

Radio City will further build up the excitement on air with features such as ‘Know more before you vote’ series, featuring exclusive one-hour interviews of the 12 finalists in the gala rounds of ‘Indian Idol’.

‘Listeners Indian Idol Contest’ on Radio City provides a unique opportunity to the listeners in Mumbai to win passes throughout the week to watch the ‘Idols Jung’ live on the sets of ‘Indian Idol’. The listeners can participate in this contest in Mumbai by calling in during RJ Rahul’s Show, ‘Route No. 91’ and win the passes, which are being offered only on Radio City.

The ‘Indian Idol’ capsules on Radio City also feature the judges – Farah Khan, Sonu Nigam and Anu Malik.

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