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Radio City spruces up morning offering in Delhi

11-August-2007
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Radio City spruces up morning offering in Delhi

Radio City 91.1 FM Delhi has introduced fresh content to its ‘Breakfast Show’ aired between 7 am and 11 am. ‘Iss sawaal ka jawaab nahi’, ‘Ding Dong Delhi’ and ‘Aao Fix Karen’ are the new segments that have been added to the breaksfast show being hosted by two new RJs, Simran and Varun.

‘Iss sawaal ka jawaab nahi’ takes up funny situational questions inviting listeners to answer them innovatively. ‘Ding Dong Delhi’ aims to bridge Delhi distances as RJs invite two participants 'Ding' and 'Dong', who will be asked questions based on Delhi specific surveys. Whoever answers at least two questions correctly out of the three will win 20 litres of petrol a day. The winner also gets the opportunity to continue the following day on the show. ‘Aao Fix Karen’ invites people to call in to get their simple problems solved by the RJs.

Rana Barua, Marketing Head, Radio City, said, “Radio City through its freshly served ‘Radio City Breakfast Show’ is geared to deliver a definitively unique radio listening experience in the morning drive-time slot.”

He further said, “We are launching a 360-degree campaign in September on the Radio City breakfast show, including print, TVC, outdoors, Internet, on-air promotions and ground promotions. We will be introducing new features in this show to keep listeners excited. We will also be doing new programmes this quarter for our Delhi viewers.”

“We have plans to expand operations in the country by adding 16 new stations over the next three months from the present nine. In next three months, we would expand our network to 16 new cities to become a national player,” Barua added.

Delhi is the biggest market for Radio City and the company plans to make programmes more interesting by including local news and views of common man targetted specifically at listeners in the NCR.

“Mumbai, Delhi and Bangalore combined account for as much as 70 per cent of the total FM market in the country in terms of revenues, but now we are witnessing growth in tier II cities and the company is looking for expansion in these markets,” Barua explained.

Radio City 91.1 FM is promoted by Music Broadcasters Pvt Ltd and has operations across operations in Mumbai, Delhi, Bangalore, Hyderabad, Lucknow, Chennai, Jaipur, Vadodara and Ahmedabad.

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