Radio City revives Udham Singh to beef up weekend offering

Radio City revives Udham Singh to beef up weekend offering

Author | exchange4media Mumbai Bureau | Thursday, Jan 24,2008 7:07 AM

Radio City revives Udham Singh to beef up weekend offering

Listeners can look forward to some music, masala and humour on Radio City weekends. The FM channel has announced its new weekend offering that includes the rustic Haryanvi Jat Udham Singh, who had endeared himself to an entire generation of MTV viewers. ‘The Udham Singh Show’ will be aired at 9 pm on Saturdays. ‘The Great Indian Countdown’ at 7 pm and ‘Dil Vil Pyaar Vyaar’ at 11 pm complete the Saturday line-up on Radio City.

The four new shows introduced on Sundays include ‘Parde ke Peeche – Weekend Special’ at 7 pm, ‘City Talkies’ at 9 pm and ‘Theme No 91.1’ at 10 pm. The weekend ends with ‘Rollywood Presents’ at 11 pm.

Commenting on the new line-up, Apurva Purohit, CEO, Radio City, said, “After creating a clear differentiation with our adult contemporary music, we are making our weekend programming more robust through an entertaining mix of genre-based shows. Shows like ‘The Udham Singh Show’ and others will revitalise evenings on weekend radio with a gripping format, differentiated content, coupled with melodious music. While this gives our listener wholesome entertainment throughout the weekend, the advertiser also gets a wider spread of properties to associate with.”

While ‘The Udham Singh Show’ has unrestrained, no-holds barred Haryanvi humour, the ‘Great Indian Countdown’ will give listeners a weekly recap of the top 20 hits. Meanwhile, ‘Dil Vil Pyaar Vyaar’ focuses on life and romance. ‘Parde ke Peeche – Weekend Special’ takes exclusive behind the scenes look at the glamour, grapevine and gossip from the entertainment world. ‘City Talkies’ will showcase one Indian cult film every weekend accompanied by snippets and trivia on the celluloid superhits. ‘Theme No. 91.1’ will air evergreen Bollywood themes, while ‘Rollywood Presents’ will air fun spoofs on Bollywood releases.

Weekdays will also have new daily in-show features starting with ‘11 Baje Ka Flashback’ on ‘City Spice’, where the channel takes its listeners down memory lane with a Top 10 countdown of all-time retro hits one year at a time. ‘Dil Vil Pyaar Vyaar’ on ‘City Spice’ and ‘Hum Tum’ will play three love songs back-to-back. Radio City’s evening drive time show, ‘Joyride’, introduces an hour-long segment ‘Call a Tune’, where listeners can request for a song of their choice to be played Live on air.

Tags: e4m

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