Radio City partners with Mallya’s IPL team Bangalore Royal Challengers

Radio City partners with Mallya’s IPL team Bangalore Royal Challengers

Author | exchange4media Mumbai Bureau | Thursday, May 01,2008 8:23 AM

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Radio City partners with Mallya’s IPL team Bangalore Royal Challengers

Dr Vijay Mallya’s IPL team, Bangalore Royal Challengers, has been having mixed luck at the DLF IPL Tournament, but there is no dearth of support for Rahul Dravid and his boys, be it from the cheerleaders or media partners. Latest to extend support is Radio City.

The DLF IPL T20 Tournament has seen unprecedented support from major FM players all over the country, with different FM players aligning with the eight IPL teams. While Radio One Chennai is partnering with MS Dhoni and the Chennai Super Kings, Red FM has joined hands with the Mumbai Indians. Virendra Sehwag and his Delhi Dare Devils have got the support of Fever FM and Radio Mirchi.

And now, Radio City, through its stations in Mumbai, Bangalore, Delhi, Chennai and Hyderabad, has thrown its weight behind Dravid and his Royal Challengers.

The FM station has introduced a programme, ‘Radio City 11’, which gives cricket fans a chance to meet the Royal Challengers team along with well-known cricket commentator and CEO of IPL Bangalore, Charu Sharma. Listeners can also win loads of goodies and merchandise, personally autographed by the Royal Challengers team.

‘Radio City 11’ is being aired across the FM player’s stations in Mumbai, Bangalore, Delhi, Chennai and Hyderabad as part of the morning show ‘Whatte Fun Mornings’ and evening drive-time show ‘Joyride’. Eleven lucky listeners will get to form their own team with their favourite RJ and attend each and every IPL match in their home city to root for their favourite team ending with a grand finale of the series on June 1 in Mumbai.

This apart, listeners can also catch live cricket updates at regular intervals on Radio City, with Charu Sharma giving his opinion and analysis on every match. The station will also air interactions with Kannada superstar Upendra, actresses Ramya and Deepika Padukone, the brand ambassadors for the Royal Challengers team, while astrologer Chandrashekar Swamy would offer his match predictions.

Commenting on the initiative, Rana Barua, National Head-Programming and Marketing, Radio City, said, “It gives me immense pleasure to present our initiatives for the IPL season. Our national contest, partnership with Bangalore Royal Challengers and association with the Chennai Super Kings Warrior Anthem, each present a rich bouquet of irresistible offerings to the listener. Thus, be it cheering for IPL teams, providing our listeners exclusive match and player access or expert on-the-spot match updates – we are gunning for sheer listener delight by ensuring live and wholesome cricket infotainment.”

Meanwhile, Radio City has tied up with Big Music to release the music album ‘Chennai Super Kings Warrior Anthem’. The station is also hosting a unique contest, ‘Magic Ball Contest’, wherein listeners would get to meet four top players from the Chennai Super Kings team.

Also read:

Fever FM sends out the war cry for IPL’s Delhi Dare Devils

Red FM bats for IPL’s Mumbai Indians

Hello FM whips up some more IPL frenzy with game show

Radio One Chennai bats for Dhoni and his IPL Chennai Super Kings

Big FM Kolkata too catches the IPL fever

Tags: e4m

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