Radio City out to rock Mumbai city this Ganesh Chaturthi

Radio City out to rock Mumbai city this Ganesh Chaturthi

Author | exchange4media Mumbai Bureau | Wednesday, Sep 07,2005 9:01 AM

Radio City out to rock Mumbai city this Ganesh Chaturthi

Maharashtra’s favourite deity has come to town, and adding to the joy and devotion associated with Ganesh Utsav are the various marketing exercises planned around the annual festival.

Radio City 91FM is ready with a series of programmes and contests designed to add a special flavour this festive season. A Ganesh Vandana, specially recorded for the occasion by the Radio City RJs, will run on the station for all 11 days. Listeners can also win prizes by taking part in the contests between September 7 and September 17.

Throughout the 10 days of Ganesh Utsav listeners will also be treated with special programmes and live updates on all the shows starting from ‘Kasa Kai Mumbai’ to ‘Route No 91’.

Daily prizes like silver thaalis, basket full of modaks (a Ganesh Utsav delicacy), miniature Ganpatis and Jagjit Singh CDs will be up for grabs. To add a little more fun to the entire promotion, Radio City 91FM will also be giving away specially designed computer 'mouse' to a few lucky winners.

Foodies can learn about new recipies or swap their favourite recipies in Ladki Sayani Lavanya's show - Masala Mix. There will also be tips on home décor for treating the Elephant God.

Speaking on the occasion, Apurva, CEO, Radio City, said, “Ganesh Chaturthi is the biggest festival for Mumbaikars. Radio City being Mumbai’s favourite Radio Channel, is celebrating the festival through a series of programme initiatives for all the 11 days of the festival. This includes specially recorded Ganapati Vandanas by the RJs, house visits by celebrities, the ever essential traffic updates on the days of visarjan and having live programming all through the first night with Radio City doing live links from the streets of Mumbai from 9 pm to 6 am.”

For those who have brought Lord Ganesha to their place, there is a surprise in store for them. Radio City 91FM will organise celebrities like Milind Soman, Indian Idol Abhijeet Sawant, yesteryears actress Padmini Kolhapure and others to visit their homes along with their favourite Radio City RJs.

On the final day of the festival, Radio City will go out on the streets and provide live hourly updates from Chowpatty beach, where the Ganesha idols are immersed. Helping the city to maintain its spirit, Radio City 91FM will also provide regular traffic updates throughout the festival period that will includes which roads have been blocked, route diversions, the route of processions, etc.

Tags: e4m

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