Radio City has launched the first and biggest reality talent hunt on radio – RC Live. The month-long national talent hunt will look out for India’s best Hindi band. The competition will span three regional hubs – North, South and West. The northern region comprises Delhi, Lucknow and Jaipur. The southern region comprises Bangalore, Hyderabad and Chennai, while the western region comprises Mumbai, Baroda, Ahmedabad, Surat, Nagpur and Pune.
The jury members include Subir Malik of Parikrama, Palash Sen of Euphoria, and Vibhav Rao, Manager-Artist and Repertoire, EMI, along with Apurva Purohit, CEO, Radio City and Ashit Kukian, Executive Vice-President and National Head – Sales, Radio City.
The contest will commence from February 1, 2008 and will conclude with a mega concert at the national finale in Delhi on February 29, 2008. The winner of the RC Live will have a contract with EMI that will release an album, which will then be actively promoted by Radio City and EMI throughout the year.
There is no registration free to enter the contest. All one needs to take part in RC Live is have a band comprising eight members. The participating team needs to submit a CD featuring three original music compositions in MP3 or WAV format along with the entry form to the Radio City corporate office in Mumbai by February 12, 2008. The registration forms are available at select Barista and Spykar outlets, or can be downloaded from Radio City’s website.
Rana Barua, National Head-Marketing, Radio City, said, “RC Live is supported by a nationwide campaign comprising extensive outdoors, interactive road shows and on-air elements that will be active from January 30. We will be spending between Rs 50 lakh and Rs 60 lakh on the campaign.”
Apurva Purohit, CEO, Radio City, said, “True to our legacy of being pioneers in Indian private FM, with RC Live we are once again leveraging our music expertise to create a platform, which benefits the music industry as a whole. With gifted judges and robust format driven by stringent criteria, our RC Live will scout the nation in a month to present India a world class Hindi band.”
Vibhav Rao, Manager-A&R, EMI, said, “We at EMI are always on the lookout for fresh, original talent. We are proud to partner Radio City for RC Live – a first ever reality platform which leverages the power and reach of radio.”