Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Radio City launches its new FM station in Kanpur

10-October-2016
Font Size   16
Share
Radio City launches its new FM station in Kanpur

Radio City 91.1 FM launched Radio City Kanpur 104.8 in the presence of Bollywood actor Hrithik Roshan. With this launch, Radio City forays into the Phase III expansion and becomes the strongest radio network with 39 stations nationally covering 6 cities in UP.

Roshan in his impeccable style exclusively introduced Love Guru, BabbarSher, KalBhiAajBhi and Radio City RJ’s to the city of Kanpur. 'Love Guru', India’s first agony aunt on radio who has been solving relationship & love problems for over a decade, will now make its entry into the heart of Kanpur. BabbarSher - an eclectic mix of humor and shayari, perfectly blends and appeals with the local flavour & nuance of the city. Music being a key driver in the city, Radio City listeners will groove to melodious romantic music to harmonious wistful retro music, from the foot thumping new age peppy songs to heart rendering ghazals.

On the occasion of the launch  Abraham Thomas, CEO, Radio Citysaid, “With the launch of Radio City Kanpur, we are excited to foray into the first leg of our Phase III journey and become the strongest radio network in UP covering 6 cities and 39 stations nationally. The content of the station is designed and customized keeping in mind the Rag Rag Mein Daude City ideology with BabbarSher, Love Guru and Music being key drivers that would appeal to all Kanpuriyas. Kanpur being a significant market for Radio City, we are all geared up to redefine radio entertainment postcarving our footprint in metropolitan and Tier 2 cities.”

At the onset of Dusshera, Radio City is all set to treat Kanpuriyas with the most innovative on ground activation by installing a Radio City branded studio at the Ramleelaground. For the first time in the history of Kanpur, the listeners will witness RavanDehen streaming live from Ram Leela Ground on 11th October 2016 -6pm onwards on Radio City Kanpur 104.8

Radio Citycurrently has 39 stations to its name, including 11 newly acquired stations in Phase III auctions. Radio City in their third phase of expansion will launch stations in Kanpur, Patiala, Patna, Jamshedpur, Ajmer, Kota, Bikaner, Nasik, Kolhapur, Udaipur and Madurai. Radio City is the first radio network to venture in web radio space with Planetradiocity.com with 33 and counting stations.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean