Radio City has announced the launch of its 16th station in the country at Ahmednagar, Maharashtra. This was the only FM station launch during the week gone by. This launch marks Radio City’s 5th FM station in Maharashtra.
The station will have a music format of adult contemporary music playing Marathi tracks as well.
Commenting on the latest launch, Apurva Purohit, CEO, Radio City, said, “We are thrilled to be a part of the lives of the people of Ahmednagar. It is an important market for us and we eagerly look forward to engaging with our listeners here. We are certain that our brand promise of ‘Whatte Fun’ will catch on very well with Radio ‘Cityzens’ in Ahmednagar, giving them an unmatched radio experience.”
Radio City Ahmednagar will begin the day with ‘City Sunrise’, followed by the ‘Radio City Breakfast Show’. Helping young homemakers in Ahmednagar add that extra ‘spice’ to their persona, ‘City Spice’ would skilfully address relevant issues coupled with advice and interesting contests each day, while ‘Radio City Joyride’ will see Ahmednagar unwind with some great music and entertaining updates on the day.