Radio City launches Cricket Ki Jung

Radio City launches Cricket Ki Jung

Author | exchange4media Mumbai Bureau | Saturday, Mar 13,2004 7:41 AM

Radio City launches Cricket Ki Jung

Radio City 91 FM’s ‘Cricket Ki Jung’ is a power-package of programming around the Indo-Pak cricket series. The radio station will air the specials from March 14. The cricket fever will go on for 40 days across Radio City stations in Mumbai, New Delhi, Bangalore and Lucknow. Cricket Ki Jung will offer updates, informative capsules, trivia, match forecasts, and messaging contests, apart from little known facts about Pakistan.

Announcing the launch of Cricket Ki Jung, Sumantra Dutta, COO, Radio City said, “Radio City will capture the cricket excitement and deliver it to listeners in a never heard before version. In keeping with our programming initiatives, this will be yet another first on FM radio. The style, delivery and ideation of the host of programming initiatives, make this a truly exciting series. The India Pakistan series has created huge interest across a cross section of audiences.

“The programming on Radio City is a combination of exciting, interactive and educative sections which will not only provide regular match day information but also deliver interesting trivia never heard before on FM radio, injecting further fervor through the airwaves.”

Cricket Ki Jung consists of Cricket Inswing (informative capsules on cricket), Fun chanting (Messages from listeners to motivate the Indian team), Match Ka Faisla (Intuitive skills on the part of the listeners to predict the Indian team) and Scoreboard (Updates).

Tags: e4m

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