Cementing its stand in the regional music space, Radio City has launched its fourth regional and 13th web radio station – Radio City Kannada. The station, launched on PlanetRadiocity.com, will house Kannada music that can be accessed by music lovers across the globe.
Commenting on the launch, Apurva Purohit, CEO, Radio City said, “Post the phenomenal response from our regional web radio stations, it was only logical to expand further into the regional space. With the launch of Radio City Kannada, we take the Kannada music beyond the boundaries of the terrestrial air waves, to all the music lovers across the globe.”
Rachna Kanwar, Business Head, Digital Media & New Business, Radio City added here, “The launch of Radio City Kannada strengthens our hold in the regional web radio space. At PlanetRadiocity, our effort has always been to cater to a wide and varied listener base by adding fresh sounds to the web radio portal. With the launch of our 13th station, we further amplify our reach and offer greater value to the advertiser whilst consolidating our leadership position.”
Apart from popular Kannada chartbusters, listeners can also tune in to Radio City Kannada to listen to hit Kannada music 24x7, along with Punch Patela, Love Guru, Phone Bootha and all the popular RJs of Radio City. Music lovers can also access Radio City Kannada on their mobile phones through the PlanetRadiocity app.
Radio City Kannada is the latest addition to the growing music portal after Radio City Fusion, Radio City Classics. Radio City Dance, Radio City International, Radio City Love, Radio City Malayalam, Radio City Tamil, Radio City Smaran, Radio City Freedom, Radio City Indipop, Radio City Hindi, and Radio City Fun Ka Antenna.