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Radio City drives in a melody wave in Mumbai with Bus No. 91.1

Radio City drives in a melody wave in Mumbai with Bus No. 91.1

Author | exchange4media Mumbai Bureau | Wednesday, Jun 25,2008 8:21 AM

Radio City drives in a melody wave in Mumbai with Bus No. 91.1

No, Radio City has not taken to providing transport service, but has introduced a new programme initiative called Bus No. 91.1. The FM station aims to bring its listeners a ‘Whatte Fun’ musical ride on Bus No. 91.1 from 7-11 am on ‘Whatte Fun Mornings’, which would feature some of the nation’s best singers and popular celebrities.

The Bus No. 91.1 initiative follows the FM station’s brand message of ‘Baaki Shor Machaayein, Radio City Music Sunaaaye’.

Joining this melody wave on Radio City Mumbai’s Bus No. 91.1 is singer Sukhwinder Singh, who will don the role of an RJ. Listeners can tune in to RJ Sukhwinder Singh in a tête-à-tête with his close friends and musical colleagues on-air. These musical celebrities would include the likes of ghazal maestro Jagjit Singh, music director Salim (of Salim-Suleiman fame), lyricist Sameer and singer Sunidhi Chauhan.

Commenting on Bus No. 91.1, Rana Barua, Executive Vice President and National Head – Programming and Marketing, Radio City, said, “This new feature brings listeners refreshingly upbeat content and presents their favourite musical stars as never known before. We have several such initiatives set to roll and this is only the first in the series to own the melody music platform.”

According to the FM player, a sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming allowed Radio City to deliver a unique listening experience and be an integral part of the lives of listeners.

Tags: e4m

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