Top Story


Home >> Media - Radio >> Article

Radio City drives in a melody wave in Mumbai with Bus No. 91.1

Font Size   16
Radio City drives in a melody wave in Mumbai with Bus No. 91.1

No, Radio City has not taken to providing transport service, but has introduced a new programme initiative called Bus No. 91.1. The FM station aims to bring its listeners a ‘Whatte Fun’ musical ride on Bus No. 91.1 from 7-11 am on ‘Whatte Fun Mornings’, which would feature some of the nation’s best singers and popular celebrities.

The Bus No. 91.1 initiative follows the FM station’s brand message of ‘Baaki Shor Machaayein, Radio City Music Sunaaaye’.

Joining this melody wave on Radio City Mumbai’s Bus No. 91.1 is singer Sukhwinder Singh, who will don the role of an RJ. Listeners can tune in to RJ Sukhwinder Singh in a tête-à-tête with his close friends and musical colleagues on-air. These musical celebrities would include the likes of ghazal maestro Jagjit Singh, music director Salim (of Salim-Suleiman fame), lyricist Sameer and singer Sunidhi Chauhan.

Commenting on Bus No. 91.1, Rana Barua, Executive Vice President and National Head – Programming and Marketing, Radio City, said, “This new feature brings listeners refreshingly upbeat content and presents their favourite musical stars as never known before. We have several such initiatives set to roll and this is only the first in the series to own the melody music platform.”

According to the FM player, a sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming allowed Radio City to deliver a unique listening experience and be an integral part of the lives of listeners.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.