Top Story


Home >> Media - Radio >> Article

Radio City Delhi ups its entertainment punch with ‘City Ban Gaya Behtar’

Font Size   16
Radio City Delhi ups its entertainment punch with ‘City Ban Gaya Behtar’

Radio City is all set to resound with ‘City Ban Gaya Behtar’. The FM station claims that it would take its listeners through a more attractive ride packed with music, shows, Bollywood chit-chat, and contests packed with prizes. The station is strengthening this spirit by driving it all over Delhi.

Radio City will shortly roll out a 360-degree communication campaign that is epected to break over the next few weeks.

Rana Barua, Executive Vice-President and National Head - Programming and Marketing, Radio City, said, “With an irresistible station fabric, spunky music and programming mix, our ‘City Ban Gaya Behtar’ initiative only reflects the very energy and life-force of Delhi. Reaching out to Delhi’s ‘Radio Cityzens’ through a host of new ‘Behtar’ 360-degree initiatives, this movement is going to help us ensure that our listeners stay tuned through this vital change every step of the ride.”

He added, “This is only the tip of the iceberg on ‘City Ban Gaya Behtar’ and the next couple of days will only stand testimonial to our authority on this claim.”

In addition, Radio City would continue to focus on understanding its listeners and leveraging the synergies of music expertise and innovative programming.


The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by