Radio City is all set to resound with ‘City Ban Gaya Behtar’. The FM station claims that it would take its listeners through a more attractive ride packed with music, shows, Bollywood chit-chat, and contests packed with prizes. The station is strengthening this spirit by driving it all over Delhi.
Radio City will shortly roll out a 360-degree communication campaign that is epected to break over the next few weeks.
Rana Barua, Executive Vice-President and National Head - Programming and Marketing, Radio City, said, “With an irresistible station fabric, spunky music and programming mix, our ‘City Ban Gaya Behtar’ initiative only reflects the very energy and life-force of Delhi. Reaching out to Delhi’s ‘Radio Cityzens’ through a host of new ‘Behtar’ 360-degree initiatives, this movement is going to help us ensure that our listeners stay tuned through this vital change every step of the ride.”
He added, “This is only the tip of the iceberg on ‘City Ban Gaya Behtar’ and the next couple of days will only stand testimonial to our authority on this claim.”
In addition, Radio City would continue to focus on understanding its listeners and leveraging the synergies of music expertise and innovative programming.