Top Story


Home >> Media - Radio >> Article

Radio City Chennai hosts road safety Campaign with city police

Font Size   16
Radio City Chennai hosts road safety Campaign with city police

Radio stations have set a trend of involving their audiences with various events aimed at building social responsibility. Radio City recently hosted a Road Safety Awareness Campaign in Chennai in association with the Chennai Traffic Police.

Sunil Kumar, Additional Commissioner of Police, Chennai City Traffic Police, and Lalitha Lakshmi, Deputy Commissioner of Police (Traffic), had joined with the RJs of Radio City to get their message across to the people who had gathered on the Elliot beach for the event.

Sharing his feedback on the activity, Kumar said, "It was overwhelming to see the sea of citizens thronging the beach in response to Radio City's call. We were quite taken aback with the impact that an FM station can create for listeners by taking up such a cause. Thanks to Radio City, not only did the patrons enjoy the fun-filled contests and activities with Radio City RJs, but also it was an interesting way to impart knowledge and awareness about traffic regulation norms. This is something that we are constantly attempting to promote."

The two-hour long activity included a lot of fun games and contests and it also invited listeners to share their ideas of regulating traffic through SMS.

Commenting on the endeavour, Rana Barua, National Head - Programming and Marketing, Radio City, said, "Radio City is very much part and parcel of the lives of our listeners in Chennai. As a radio station that lives each day of the listener's life, we know that even small and simple things such as awareness of traffic norms can make a difference to thousands commuting on Chennai's streets every day. Our association with Chennai City Traffic Police was an endeavour to get this message across and help the Chennai Traffic Police ensure safe roads."


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...