Close on the heels of the recent change in its frequency, Radio City 91.1 FM has revamped its programming in Chennai to cater to the crème de la crème. Actor Madhavan unveiled a fresh new Fixed Point Chart (FPC), which promises loads of innovative shows, interviews with stars, contests and prizes, and a lot more English music.
Radio City 91.1 FM, Chennai, which earlier used to operate on the frequency 105.8 FM and predominantly had Tamil content, will now air content predominantly in English along with a ‘right mix of Hindi and premium Tamil music’.
The FM station will play western classical, fusion and world music on ‘Morning Raga’ from 5 am to 7 am. There will also be dedicated time-bands for housewives and students specifically scheduled in the FPC. The programme revamp is an outcome of an in-depth study undertaken by the station to understand the listening habits and tastes of Chennaiites.
Elaborating on the strategic importance of the change Rana Barua, Head Marketing, Radio City, said, “We are thrilled to announce the strategic changes in programming for Radio City, Chennai. Our research helped us to understand the minds of the traditional and Tamil film music inclined Chennai listeners. We have customised our programming with a fantastic blend of English, Hindi and Tamil programmes reflecting the true sound of cosmopolitan Chennai.”
“Our content is tailored to suit the day part and audiences who specifically tune in within that day part, which will ultimately give advertisers a great value for their money. Our music expertise and innovative programmes will stir listeners to indulge in their kind of music. We would continue to play the best and make Radio City an integral part of the lives of Chennaiites.” he added.
As part of the big activation idea, Radio City 91.1 FM has planned a host of exciting on-air and on-ground activities at malls across the city like Landmark, and across multiplexes like Satyam as well as several hip hangouts like Café Mocha. Additionally Radio City has also entered into an exclusive tie-ups across the 28 Spencer’s Dailies outlets in Chennai, which will make the visitors ‘hum’ and groove to Radio City’s music all day long.