Radio City changes frequency to 91.1 FM; in talks to form a consortium
FM radio player Radio City is changing its frequency from 91 FM to 91.1 FM from October 27, 2006 after getting a unified national frequency for all its present and upcoming stations.
With this shift of frequency, all the stations of Radio City across the country – Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Lucknow and Jaipur – would be donning a new look. “We will be launching a huge branding exercise with a brighter and more dynamic logo,” said Rana Barua, Head, Marketing, Radio City.
As part of the activation, Radio City has also planned a host of exciting on-air and on-ground activities at malls and several youth hangouts. It is also launching several contests and new musical shows.
Asked about Radio City’s plans to form any consortium with smaller radio players, Barua said, “We are already in talks with some players, but it will take some time to happen.”
Radio City has won the license for 16 FM stations under the Phase II FM bidding.
Our typical marketing budget is usually 10 per cent of the topline spend