Radio City had been in the news over the past few weeks. Starting with their repositioning as a ‘fun’ station, the radio player has been announcing newer initiatives over the past few weeks. The player has also started English programming in its new bouquet of shows. Radio City is now celebrating its sixth anniversary in Bangalore, which incidentally also won the ‘Station of the Year’ award at the India Radio Forum (IRF) 2007.
Speaking on this occasion, Apurva Purohit, CEO, Radio City, observed that it was the feedback and patronage that their listeners share, which drove them to keep reinventing to maintain their competitive advantage. “We are certain that with the best wishes of our listeners, we will continue to scale higher dimensions every year,” she added.
Commenting on the win at IRF 2007, Purohit said, “This award is extremely special for all of us at Radio City since it came in a year when the radio industry has faced possibly its most competitive times.”
As part of the anniversary celebrations, the station will feature special interviews, promos and capsules across its shows along with best RJ links of the past year. While the station will also feature listener feedback through call-ins, there would be out-broadcasts done from various parts of the city.
As part of its brand proposition of ‘Whatte Fun’, the radio station has already put in efforts to take it beyond radio with the launch of a WAP portal, in association with Hungama Mobile; and music videos and audio CDs, in association with YBR Records.