Top Story


Home >> Media - Radio >> Article

Radio City celebrates in Bangalore

Font Size   16
Radio City celebrates in Bangalore

Star TV Network's, Radio City 91 FM celebrated its anniversary in Bangalore in the first week of July. To mark the occasion, Radio City organized a competition for the advertising agencies in the city. The task at hand for the ad agencies was to create a creatively packaged radio advertisement that would address a specific and relevant public issue in the city of Bangalore. The competition was aptly named 'Public Service Address'.

Orchard Advertising came out as the winner in the competition. Their campaign, 'Wake Up Bangalore' was selected as the best by a panel of judges comprising S. Ghosh, President, Bangalore Ad Club and Executive Director, Saatchi & Saatchi, Gautam Sharma, Vice President, ING Vysya, Arun Katiyar, Station Director, Radio City 91 FM and Velu Shankar, Programming Director, Radio City 91 FM.

According to Sumantro Dutta, COO, Radio City, 91 FM, "The competition was intense and the deadlines were killing. Yet there was an excess of creative thought, which was heart-warming. Radio City can now take the message to every single person in this great city."


Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’