Radio City celebrates ‘Changing Delhi’ with new campaign

Radio City celebrates ‘Changing Delhi’ with new campaign

Author | exchange4media News Service | Thursday, Aug 14,2008 8:54 AM

Radio City celebrates ‘Changing Delhi’ with new campaign

Close on the heels of its ‘City ban gaya behtar’ avatar, Radio City Delhi has embarked on its ‘Celebrating Changing Delhi’ campaign in association with Telemission Media Pvt Ltd. Starting August 18, the month-long campaign will be rolled out across the Capital with a 360-degree communication initiative comprising on-air elements, contests, disruptive ground and ambient outdoor support. It is learnt that the FM station is investing a huge amount in this marketing initiative.

Supported by the Delhi Government and several other government and non-government organisations, Radio City’s 'Celebrating Changing Delhi' revolves around the four key pillars instrumental in changing the face of Delhi today - infrastructure, entertainment, youth and lifestyle.

Speaking on the initiative, Apurva Purohit, CEO, Radio City, said, "Delhi city is changing and Radio City, too, has changed to reflect the very energy and life-force of the Capital. Our 'Celebrate Changing Delhi' initiative is a fitting tribute to all those who have toiled over the years to present Delhi the quality of life it enjoys today. Whether it is the outstanding infrastructural accomplishments, the mushrooming of world-class entertainment centres or the boundless shopping and culinary options, Delhi is the place to be in. Teaming up with Delhi Government and citizens alike allows us as an FM station to truly converge in celebration of everything that is good about Delhi.”

Purohit was all praise for Delhi Chief Minister Sheila Dixit and various authorities for supporting the initiative.

For each week beginning August 18, Radio City will devote all its attention to celebrating one aspect of Delhi’s infrastructure, roads and transport system, lifestyle and entertainment options, or trendy youth hangouts. All through the month, the FM station will address current, fun topics capturing the buzz of the city. Radio City will bring all of Delhi together as the air-waves will be abuzz with calls and opinions from Delhi's listeners on what they love about Delhi and how it is changing for the better.

Also read:

Radio City Delhi ups its entertainment punch with ‘City Ban Gaya Behtar’

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