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Radio City beefs up senior team

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Radio City beefs up senior team

Radio City recently announced key changes in its senior management to reinforce its national teams. These changes include Rana Barua, National Head-Marketing, now taking the additional mantle of spearheading National Programming. Nik Martin shares his expertise as Creative Consultant, Programming, while Sagorika Kantharia now leads the HR function nationally as Head-HR.

The recent senior appointments include Carl Avari, who comes on board as Head of the FM station’s activations cell, Radio City Connect, along with Ganesh Bhagwat, Sales Head, Radio City Connect. Subhashis Roy joins National Sales as Head, Key Markets, along with Vinita Bhatia, Market Head, Delhi. Avari, Bhagwat and Roy would be reporting to Ashit Kukian, Executive Vice President and National Head – Sales, Radio City.

Commenting on the new appointments, Apurva Purohit, CEO, Radio City, said, “These are exciting times for India’s private FM players, and Radio City in particular. I am delighted to welcome each one of these senior officials at their new positions at Radio City. Known for our people practices, we invest in our people and these key appointments would go a long way in taking Radio City even further. Bringing on board unmatched competencies, invaluable experience and acumen, these senior officials would contribute in developing robust processes, which would help raise the bar for private FM in the years to come. Integrating their rich experience with our in-house talent, we are sure to delight our listeners, providing them an unparalleled radio listening experience.”

As National Head for both Programming and Marketing, Rana Barua would supervise the integration of these key functions and work towards taking the product and brand to the next level. He has immense expertise in developing and executing innovative, out-of-the-box ideas, and is known for his ability to achieve organisational integration and aggressively employ new methodologies. In his new capacity, he would lead all national programming initiatives besides working on the programming mix for Radio City.

Nik Martin, who assumes the role of Creative Consultant, Programming at Radio City, would play a critical role in introducing pioneering initiatives for the FM station besides working on the creative mix for Radio City. The focus of his assignment would be to enhance the station’s engagement with the listener through the creation of relevant and compelling content. Hailing from the UK, Martin brings with him more than 23 years of radio experience, including programme management positions at major UK media groups such as Capital Radio and EMAP.

Taking on the mantle of Head-HR, Sagorika Kantharia, previously GM-HR, would now head the HR function for Radio City nationally. With over 12 years of expertise in human resources, Kantharia is currently responsible for all HR responsibility areas like recruitment, training, compensation and reward, performance measurement and organisational development for Radio City. Her previous assignments include working across brands in the Bennett and Coleman Group.

Carl Avari, who joins as Associate Vice President and Head, Activation and Alternate Revenue, will spearhead Radio City’s activation cell Radio City Connect. With over 15 years’ experience in marketing and space selling, Avari is in charge of monitoring responses generated through any activity at the station and garner benefits in terms of revenues. He will also work towards ensuring ground presence, visibility and creating opportunities at every consumer touch point.

Ganesh Bhagwat joins as Sales Head - Activation and Alternate Revenue, Radio City Connect. In his new role, Bhagwat would assist Avari in creating and optimising revenue opportunities for Radio City. He has over 12 years’ expertise in media sales across print, radio, web and television. His previous assignment was with Live Media, where he was AVP – Media Sales for Western India.


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