Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Radio City becomes fourth FM station to launch in Jaipur

09-September-2006
Font Size   16
Share
Radio City becomes fourth FM station to launch in Jaipur

Radio City has become the latest entrant in the FM radio scene in Jaipur. The other FM players in the Pink City include Radio Tadka, Bhaskar Group’s My FM and Radio Mirchi. South Asia FM has also won FM licence for Jaipur.

Music Broadcast Pvt Ltd (MBPL), which had been carrying out test runs for its seventh FM Radio station in the country, formally launched Radio City 91.1 FM in Jaipur on September 8, 2006.

The new music station has shows like ‘Rang De Gulabi’, ‘Humdum Suniyo Re’, ‘Tashan 91’, ‘Taake Na Tinak Dhin’, ‘Magta Hai Kya’, ‘Sunday Taka Tak’, ‘Raat Baaki’, and ‘Total Timepass’ especially developed for Jaipur. The new Radio City FM has a programming mix that includes shades of romance, comedy, josh, fantasy, novelty and masti.

Speaking on the new launch, Apurva Purohit, CEO Radio City, said, “We are thrilled and proud to launch in Jaipur. Our research helped us to understand the minds of the Jaipur listeners and confirmed that they will love the Radio City kind of music and intellectually stimulating programming content. Jaipur is an extremely important market for us and we are eagerly looking forward to engage with our listeners. Our music expertise and innovative programming line-up will stir listeners to indulge in their kind of music. We hope the success we have enjoyed with listeners making Radio City an integral part of their lives in cities like Bangalore, Mumbai, Delhi, Lucknow and recently in Hyderabad and Chennai would be repeated here in Jaipur as well.”

MBPL has bagged the licences to broadcast in 16 more cities in the Phase II expansion of FM Radio.

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve