Radio City has become the latest entrant in the FM radio scene in Jaipur. The other FM players in the Pink City include Radio Tadka, Bhaskar Group’s My FM and Radio Mirchi. South Asia FM has also won FM licence for Jaipur.
Music Broadcast Pvt Ltd (MBPL), which had been carrying out test runs for its seventh FM Radio station in the country, formally launched Radio City 91.1 FM in Jaipur on September 8, 2006.
The new music station has shows like ‘Rang De Gulabi’, ‘Humdum Suniyo Re’, ‘Tashan 91’, ‘Taake Na Tinak Dhin’, ‘Magta Hai Kya’, ‘Sunday Taka Tak’, ‘Raat Baaki’, and ‘Total Timepass’ especially developed for Jaipur. The new Radio City FM has a programming mix that includes shades of romance, comedy, josh, fantasy, novelty and masti.
Speaking on the new launch, Apurva Purohit, CEO Radio City, said, “We are thrilled and proud to launch in Jaipur. Our research helped us to understand the minds of the Jaipur listeners and confirmed that they will love the Radio City kind of music and intellectually stimulating programming content. Jaipur is an extremely important market for us and we are eagerly looking forward to engage with our listeners. Our music expertise and innovative programming line-up will stir listeners to indulge in their kind of music. We hope the success we have enjoyed with listeners making Radio City an integral part of their lives in cities like Bangalore, Mumbai, Delhi, Lucknow and recently in Hyderabad and Chennai would be repeated here in Jaipur as well.”
MBPL has bagged the licences to broadcast in 16 more cities in the Phase II expansion of FM Radio.