Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Radio City Bangalore goes ‘Total Bengaluru’

28-May-2008
Font Size   16
Radio City Bangalore goes ‘Total Bengaluru’

Radio City, the official radio partner for IPL’s Bangalore Royal Challengers team, has launched a campaign titled ‘Sikkapatte Kannada! Swalpa Hindi!’, (More Kannada! Less Hindi! Total Bangalorean!), which comprises a vibrant, hi-impact outdoor campaign along with on-air contests and interviews with Bangalore’s glitterati.

In a release the station claims to have gone ‘Total Bengaluru’ with fun contests, association and a fresh Bangalore sound. The FM station has also lined up innovative activation ideas using road-shows showcasing aspects of Bangalore’s heritage and culture.

Speaking about the renewed Bangalore focus, Rana Barua, National Head - Programming and Marketing, Radio City, said, “We launched our very first FM station in Bangalore almost seven years ago. Knowing the city as we do, we’re taking our listeners back to their roots.”

He further said, “Radio City is going all out in Bangalore to give Bangaloreans the right mix of Kannada music they want, I’m certain that Radio City is poised to become the musical getaway of choice of everyone truly Bangalorean.”

Radio City has introduced an on-air contest, ‘Bengalur Bash - Jaeb Thumba Cash’ from May 26, wherein Bangaloreans who really know their city stand to win cash rewards on ‘Whatte Fun Mornings’ (7-11 am) and ‘Joyride’ (5-9 pm). The station has also partnered with Kannada film ‘Bombat’.

Radio City’s ‘Total Bengaluru’ drive has received support from various heritage names of Bangalore such as Kosheys, Ashoka Hotel, Windsor Manor, and Garuda Mall, among others.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business