Radio City, the official radio partner for IPL’s Bangalore Royal Challengers team, has launched a campaign titled ‘Sikkapatte Kannada! Swalpa Hindi!’, (More Kannada! Less Hindi! Total Bangalorean!), which comprises a vibrant, hi-impact outdoor campaign along with on-air contests and interviews with Bangalore’s glitterati.
In a release the station claims to have gone ‘Total Bengaluru’ with fun contests, association and a fresh Bangalore sound. The FM station has also lined up innovative activation ideas using road-shows showcasing aspects of Bangalore’s heritage and culture.
Speaking about the renewed Bangalore focus, Rana Barua, National Head - Programming and Marketing, Radio City, said, “We launched our very first FM station in Bangalore almost seven years ago. Knowing the city as we do, we’re taking our listeners back to their roots.”
He further said, “Radio City is going all out in Bangalore to give Bangaloreans the right mix of Kannada music they want, I’m certain that Radio City is poised to become the musical getaway of choice of everyone truly Bangalorean.”
Radio City has introduced an on-air contest, ‘Bengalur Bash - Jaeb Thumba Cash’ from May 26, wherein Bangaloreans who really know their city stand to win cash rewards on ‘Whatte Fun Mornings’ (7-11 am) and ‘Joyride’ (5-9 pm). The station has also partnered with Kannada film ‘Bombat’.
Radio City’s ‘Total Bengaluru’ drive has received support from various heritage names of Bangalore such as Kosheys, Ashoka Hotel, Windsor Manor, and Garuda Mall, among others.