Music Broadcast Pvt Ltd (MBPL), promoter of Radio City, has appointed Krishna Iyer and Madhusudhan as the station heads of Mumbai and Chennai, respectively. Meanwhile, its Station Head for Delhi and Lucknow, Amritendu Roy, has put in his papers.
Roy, VP and Station Head, Delhi and Lucknow, has resigned from the company after a two-year stint. According to industry sources, Roy is set to join ABP Group’s radio venture in Kolkata. However, when contacted, Roy refused to comment on the matter.
A statement issued by MBPL said, “Under Amrit’s stewardship, Radio City, Delhi consolidated its listenership and increased it to over 20 lakh in Delhi and the NCR. Amrit also spearheaded major content innovations and interactive station promotions in Delhi. His stint at Radio City Lucknow helped strengthen Radio City’s Corporate Social Responsibility initiatives by furthering private-public partnerships to support various causes.”
Iyer, the new Station Head for Mumbai, is an MBA from Jamnalal Bajaj Institute of Management Studies. He is an experienced hand in the advertising industry with prior assignments with agencies such as Lowe, Enterprise Nexus and JWT over the last 14 years. “Krishna’s skills and expertise in working with creative teams will help Radio City, Mumbai retain its leadership position in the FM space and further strengthen and drive its innovative content and communication platform,” the company said in the statement.
Madhusudhan, the Station Head for Chennai, comes with over 10 years’ experience in sales and marketing in organisations like ANP Sanmarg, LIC, Idea Cellular, HCL and Nokia. “His strong project skills as well as eclectic talents in poetry and as a DJ should hold him in good stead as he helps prepare for Radio City’s launch in Chennai,” the company further said.
MBPL is aggressively expanding its workforce, recruiting over 70 professionals in the last 70 days across all levels in their sales, marketing, programming and technical departments.
“Radio City aims to be the best employer in the media industry,” said Ashish Gharde, National HR Head, Radio City. “Our recent recruitment drive has been phenomenal and also a huge challenge, especially due to the limited talent available within the radio space and the dynamic situation in the media industry. In such a scenario, we had to look outside and I am glad that we have been largely successful in putting together a talented team across all our stations. Retention is also a key issue and we have initiated measures to retain and upgrade skills of key personnel within Radio City. Having said that, Amrit’s decision to leave will be a setback for us and surely he’ll be missed,” Gharde added.
Radio City had won licences in 16 cities under the Phase II FM expansion. Recently, it launched its station in Hyderabad under the interim transmission arrangement permitted by the government.