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Radio City appoints junior RJs to bond with kids/family

02-January-2004
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Radio City appoints junior RJs to bond with kids/family

Anmil Vijay and Sagar Kamarkar are the new faces, oops voice, of Radio City. Winners of the recently concluded Junior RJ Hunt, these two kids will now co-host a show on Radio City.

On the logic of junior RJs, Sumantra Dutta, COO Radio City comments, “There is a lot of potential and talent in today’s children and Radio City is happy to provide a platform to the children to demonstrate their abilities. The show will target kids, and offer content and music that appeals to them; it’s a show for the kids, hosted by kids.”

But how will this initiative help in garnering more listeners? “By involving the children, we involve the entire family and thereby build a stronger bond with our listeners,” explains a senior executive at Radio City. Monte Carlo Juniors will sponsor the show in association with Dabur Hajmola candy and Hindustan.

The 11-year-olds were chosen from the ten finalists who went on air on Radio City from 22-26 December 2003. These finalists co-hosted shows with RJs Sameep and Krittika, which were judged by Amir Raza Hussain and also voted for by Radio City listeners.

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