Radio City announces launch of ‘Radio City MQ’ for corporate India

Radio City announces launch of ‘Radio City MQ’ for corporate India

Author | exchange4media Mumbai Bureau | Tuesday, Sep 18,2007 9:42 AM

Radio City announces launch of ‘Radio City MQ’ for corporate India

Radio City has announced the launch of ‘Radio City MQ’, a national music quiz for corporate India. The competition intends to cover the nation through Bangalore, Delhi and Mumbai. The corporate music quiz plans to test their knowledge and passion for music.

Elaborating on the rationale behind the quiz show, Rana Barua, National Head-Marketing, Radio City, said, “Radio City MQ is yet another innovative offering from us keeping true to the spirit of innovation. It comes as no surprise and is hardly a lesser-known fact that many from the corporate fraternity have a great inclination to music and turn to music for fun, leisure or relaxation. Radio City MQ, true to our brand proposition ‘Whatte Fun’, is Radio City’s way to create a fun platform for India’s corporate music buffs to pit their competitive spirit based on their music quotient.”

“Starting this week onwards, we at Radio City will be out on the prowl for India’s corporate music champions. We are certain that this one-of-a-kind, innovative concept is something which corporates in India will relate to and that it will generate a lot of excitement among them,” Barua added.

The regional finals for ‘Radio City MQ’ will begin with an initial elimination round comprising a written music quiz testing the participants’ knowledge of music and music trivia. Four teams with the highest scores will qualify for the regional final round. The top two scoring teams from this round will qualify for the national mega finals and will be flown to Mumbai to compete with the top scoring teams from the other two cities.

To participate in ‘Radio City MQ’, each team should comprise two members. A maximum of four teams is allowed per organisation. There is no registration fee required to participate. Details on the registration process are available at Prizes both for the audience and participants include top-of-the-line, collector’s musical instruments, holiday packages to exotic Indian destinations, laptops, luxury fashion and lifestyle accessories, and more.

The regional finals for Bangalore, Delhi and Mumbai will be respectively conducted on September 28 at The Taj Residency in Bangalore, on October 5 at The Taj Palace in Delhi, and on October 12 at The Taj President in Mumbai. The national mega finals for ‘Radio City MQ’ will be conducted on October 12 at The Taj President, Mumbai.

Kingfisher Airlines comes on-board as the premium airline partner, while Pierre Cardin Swiss is the official time partner. Gas, Ray Ban, Toshiba and Gibson Guitars are the prize partners, while and Impact are trade partners to ‘Radio City MQ’.

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