Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Radio City and Cadbury join hands to celebrate Raksha Bandhan

22-August-2007
Font Size   16
Share
Radio City and Cadbury join hands to celebrate Raksha Bandhan

After the ‘Bhaiyya ki Khoj’ radio reality concept on the occasion of Raksha Bandhan last year, Radio City and Cadbury have join hands once again to celebrate Raksha Bandhan for the second consecutive year. The radio station plans to celebrate the occasion with listeners in Mumbai, Delhi, Ahmedabad, Vadodara, Jaipur and Lucknow.

The innovation is a hi-decibel campaign structured for the confectionery comprising two fun-filled on-air contests and two weekends of interactive on-ground consumer driven activities in each of the six cities.

The radio station had started the ‘Cadbury Celebrations Bandhan’ contest from August 13-17 this year celebrating the special bond between brothers and sisters, and awarding Cadbury gift hampers to winners.

The celebration closes this weekend with an on-ground activity with ‘Cadbury Celebrations Bandhan Wall of Fame’ across prominent malls in these six cities. Amidst exciting games and activities, brother-sister duos would be invited to write a special message for each other on the ‘Cadbury Wall of Fame’, winning fun gift hampers from Cadbury.

Speaking on the association, Ashit Kukian, National Head-Sales, Radio City, said, “While we entertain listeners with our music expertise, we also aim to enhance the effectiveness of the brands associated with us in a more comprehensive manner by providing innovative communications solutions to advertisers. We enjoy a great relationship with Cadbury and are confident that this year too, our association with Cadbury will further sweeten the bond between us and our listeners, thus making Raksha Bandhan even more memorable.”

The celebration will also include the ‘Cadbury Celebrations Good Bhaiya’ contest, which will counsel brothers on the kind of gifts they can get for their sisters. The contest began from August 20 and will continue till August 24. To participate, all brothers will have to send SMS to 4646, informing what gift they have planned to give their sisters. Everyday, a caller with the most unique and innovative gifting option will win a gift hamper from Cadbury.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...