Radio City has announced the launch of Radio City 91.1 in Patiala. Punjabi pop artist Daler Mehndi in his versatile style introduced the networks key properties to the city.
Carrying forward the mantle of ‘Rag Rag Mein Daude City’, the radio network will focus on content from the foot thumping Punjabi Bhangra to the popular ‘Love Guru’ in Punjabi; from city happenings to humor.
On the occasion of the launch, Abraham Thomas, CEO of Music Broadcast Limited said, “With the launch of our station in Patiala, we mark our expansion in the state of Punjab. With each new city that we enter, we continue to spread our brand ethos - “Rag Rag Mein Daude City. We promise to give our listeners the best of localized and customized content and with this launch, we are elated to introduce Love Guru in Punjabi for our listeners in Punjab.
Music Broadcast Limited currently has 39 stations, including 11 newly acquired stations in Phase III auctions covering Kanpur, Ajmer, Kota, Bikaner, Udaipur, Patiala, Patna, Jamshedpur, Nasik, Kolhapur, and Madurai. Radio City also operates a web radio on Planetradiocity.com which has 40 stations as of now.