Radio City 91 FM is celebrating four years of successful existence in Mumbai. The FM station is celebrating its fourth birthday over four days, starting May 18, 2006. A number of on-air and on-ground activities revolving around the theme of ‘four’ have been planned. With the objective of creating touch points in the city, Radio City, through the series of initiatives, looks forward to celebrate the milestone with its listeners and give them some memorable experiences.
Speaking on the occasion, Apurva Purohit, CEO, Radio City, said, “It has been a memorable journey during the last four years with a number of milestones achieved by the Mumbai station. As we stand at this juncture, I am proud to say that I have an extremely dedicated and enthusiastic team working round-the-clock to build the brand. Riding on the pillars of the brand philosophy – music leadership and thought leadership – Radio City has today become a trusted and loved member of every household in Mumbai. Taking this relationship forward with our listeners as we enter the fifth year, Radio City promises to bring to its listeners a whole new set of initiatives, thus providing them with a musical retreat as always.”
The anniversary celebrations at Radio City will be kicked of by the second edition of the ‘City Mein Kho Jao Race’. Through this initiative, Radio City will help listeners rediscover Mumbai city. Led by Radio City RJs, this chase will be between two teams riding bikes. The rule of the game – follow the clues given by the RJ and reach the strategic points spread across the metropolis, known as ‘City Mein Kho Jao’ points. The two teams will start from two different locations. Their clues will be different and their City Mein Kho Jao points will be different. Each point will lead them to another, which in turn will lead them to a common end point – the final destination. The team, which reaches the destination first, will win the race and will receive prizes from Bollywood actor Ashmit Patel.
Day Two (May 19) will see Sandeep Acharya of ‘Indian Idol 2’ fame appear Live on Radio City with RJ Lavanya on Masala Mix to promote his first album ‘Mere saath saara jahaan’. Also, celebrating the ‘Sounds of Aamchi Mumbai’, Radio City RJs will air sounds typical to Mumbai like the sound of the local trains, a cold drink vendor striking the opener against the bottles – inviting listeners to guess the source of the sound.
Adding to the revelries Day Three (May 20) will have listeners call in and sing the Radio City anthem, ‘Life ki Dhun Gun Gunao, City Mein Kho Jao’, which has been composed by Shankar-Ehsaan-Loy and sung by Shaan, Nihira Joshi and Shankar Mahadevan.
The final day of celebrations on May 21 will commemorate the D-Day, which will see the FM station hosting special parties all over the Mumbai in Pizza Hut outlets. Several celebrities would be paying surprise visits to these outlets to celebrate the anniversary along with the Radio City Crew and listeners. The highlight of the anniversary day celebrations will be the anniversary cake, which will be prepared by celebrity cook Sanjeev Kapoor.
Promoted by Music Broadcast Pvt Ltd, Radio City has captured the hearts of millions of listeners across Mumbai, Delhi, Bangalore and Lucknow.