Radio City 91 FM for the first time in the history of FM in India is getting not one, not two, but 21 of India’s best singers live on air for 21 days on a trot. Beginning October 3, 2005, Radio City brings to its listeners ‘Musical-e-Azam’, a mega line up of 21 star singers live at its studio.
The singers include Sonu Nigam, Udit Narayan, Alka Yagnik, Kavita Krishnamurthy, Hariharan, Jagjit Singh, Shaan, Pankaj Udhas, Kumar Sanu, Abhijeet, Sukhwindar, Babul Supriyo, KK, Sunidhi Chauhan, Kailash Kher, Kunal Ganjawala, Shreya Ghoshal, Indian Idols Abhijeet Sawan and Amit Sana, Shweta Pandit and Sneha Pant.
Commenting on the initiative, Sonu Nigam said, “It’s a great opportunity to connect with our audience.” Chorusing with him, Udit Narayan added, “Singing live for the entire audience of Mumbai is a great feeling.” “I am excited and waiting to get into the Radio City studios to sing my first note – live and unplugged to the listeners of Mumbai,” said Shaan. Singer Abhijeet has promised a special surprise for Bengali music lovers of Mumbai. “It will be a gift to my fans on the occasion of Durga Puja,” he said.
The singers will be performing live every morning between 8 am and 11 am. The FM channel will dedicate the entire day to the singer, playing his/her best songs as well as giving interesting trivia and anecdotes from their personal lives.
Besides taking song requests and chatting with their fans live on Radio City, what makes this programme special are the live requests that will be sung by the singers unplugged in the studio.
Apurva Purohit, CEO, Radio City, said, “Innnovation has been the driving motive for Radio City, and this is another first in the history of FM in India. Musical-e-Azam is indeed Radio City’s biggest blockbuster. As industry leaders we believe in setting new trends in radio listening and giving our listeners new reasons to ‘City Bajao’. Never before has any medium given its listeners / audience a chance to hear their favourite singers live and totally unplugged for 21 days in a row.”