Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Radio advertising to get a boost with the 1st Annual exchange4media Radio Advertising Awards on Oct 07

17-August-2010
Font Size   16
Share
Radio advertising to get a boost with the 1st Annual exchange4media Radio Advertising Awards on Oct 07

While there are quite a few awards to recognise print and TV advertising work, not enough recognition has been given to work done in the field of radio advertising. Keeping this in mind, the exchange4media Radio Advertising Awards (ERAA) have been set up. The 1st Annual ERAA is being held in Mumbai on October 7, 2010. The work done should be for the period July 2009 and June 2010. Last date for receiving entries is September 20, 2010.

The jury members include Lynn de Souza, Chairman & CEO Lintas Media Group; Agnello Dias Co-Founder & CCO, Taproot India; Sandip Tarkas President – Customer Strategy, Future Group, India; and Anupam Vasudev EVP – Marketing & Communications, STAR India Pvt Ltd.

There are 22 categories of the exchange4media Radio Advertising Awards.

Media categories and Creative categories, Broadcaster categories and Excellence awards. There are twenty two categories.

The media category includes Best Brand Integration on Radio – Corporate/ Retail, Best Radio Media Innovation – Corporate/ Retail, Best Unique Use of Multiple Stations, Best Use of Radio in a Media Plan – Corporate/ Retail, Best Use of Radio in a Media Plan – Retail, Best On Ground Activation for a Client – Corporate, Best On Ground Activation for a Client – Retail.

The creative category includes Best Radio Creative – Telecom Services/ Retail, Best Radio Creative – Media (all media and related products & services)/ products, Best Radio Creative – Services (excl telecom, retail and media) and Best Use of Craft in Radio.

The broadcaster category includes Best CSR Initiative and Best Client Sponsored On Ground Activation done by a Radio station for self. In the Excellence Awards category there are Radio Media Agency of the Year, Campaign of the Year – Corporate, Campaign of the year – Retail, Radio Advertiser of the Year.

Jury Comments:

Speaking on the Awards, jury member Agnello Dias said, “There are only special print and TV awards. There is lack of encouragement for the radio fraternity. I am happy that exchange4media took this initiative to have the first of its kind Awards for the radio industry. I feel these kind of awards will encourage the radio industry.”

According to Sandip Tarkas, another jury member, “Radio is one of the fastest mediums, and these Awards will give an idea of what will work on radio and what will not. It is a great initiative taken by the exchange4media Group.”

All radio stations rush in your entries for the exchange4media Radio Advertising awards.

For further information on the exchange4media Radio Awards please visit-

http://www.exchange4media.com/eraa/

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Meanwhile, Radio City and Radio Mirchi continued dominating Bangalore and Kolkata respectively

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India