Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Private FM radio stations will be allowed to air sports commentary

23-February-2007
Font Size   16
Share
Private FM radio stations will be allowed to air sports commentary

FM radio stations can now breathe in some fresh air: they will be soon allowed to air sports commentary. It is seen as a first step towards giving radio stations greater freedom, including the ability to broadcast news. However, news broadcast will take considerable time to finally hit the airwaves, said Information & Broadcasting Minister Priya Ranjan Das Munshi.

“I will soon be proposing in Parliament that sports commentary be allowed in the private FM radio sector as it is not news. The Centre is likely to qualify sports commentary as entertainment to make this possible,” said Das Munshi.

BAG Infotainment CEO and Association of Radio Operators of India (AROI) Coordinator Rajiv Mishra said, “AROI really welcomes the move to allow sports commentary. It will be a major boost to the FM industry. Radio is an electronic media. We can’t survive only on music.”

Mishra also urged strongly that news and current affairs be allowed on FM radio stations. He also made a pitch for higher foreign holding in FM sector. “A maximum of 20 per cent foreign holding is allowed in radio companies in India. I feel the foreign holding should be increased to 26 per cent,” he said.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO