Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Private FM in three metros to go air by March 2003

31-October-2002
Font Size   16
Share
Private FM in three metros to go air by March 2003

If everything goes as per plans, private FM radio operators in Chennai, New Delhi and Kolkata may all finally be on air by March 2003.

Two FM operators Millennium Broadcasting (Win FM) and Go FM (Mid-day group) have opted out even before the race has begun in New Delhi and Chennai. This leaves New Delhi with only three players - Radio Today (Red FM), Radio Mirchi (Times Group) and Radio City (Star India); Chennai with two players - Radio Mirchi and Surya FM (Sun TV).

Right from the start, the launch of FM stations in the metros (other than in Mumbai where private FM is already on air) has been fraught with implementation issues. First, MediaCast (the Indian subsidiary of TDF, a French transmission infrastructure provider), which was appointed as the technical integrator, walked out of the negotiations. The process was further delayed when the Government refused to relax stipulations regarding payment of the license fee. The other hassle was the Government stipulation regarding a single tower for all FM players.

According to analysts the high licence fee for operating in the metros has forced many to rethink the viability of the business. For instance, the bidding price for the Mumbai license was reportedly about Rs 9.75 crore. This amount, for an industry, which has an expected turnover of less than Rs 100 crore, is exorbitant.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.