Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Preparations for 29th RAPA Awards under way

24-February-2004
Font Size   16
Share
Preparations for 29th RAPA Awards under way

Certain qualities make RAPA unique. The only organization that gives awards for excellence on radio, RAPA Awards recognize around 17 Indian languages and 53 categories in television, radio and advertising.

2003 has seen a bounty of creative work across radio and television and the organizers of RAPA are hopeful of a good response. Says Brij Mittle, President, RAPA, “The RAPA Awards folders have already been sent out and since we have seen some exemplary work in 2003, we expect the total number of entries to be 1000 or more. In the previous year, it had seen around 700 entries and many noted faces across radio, television and advertising. This time, we expect the response to be on a much larger scale.”

He adds, “What’s different about RAPA is the fact that we recognize around 17 Indian languages and 53 categories, making the entire effort a momentous one. Unlike many other awards ceremonies that spin off the awards before the year ends, we actually wait for the New Year to begin, so that we can have a eyeful of all the work that’s been displayed throughout the year. Just to be sure, that we aren’t leaving anything out.”

So when would the awards take place? Mittle replies, “The last date for receiving entries is February 28 2004. All those who have not received the Awards folders could log on to www.rapaindia.com to participate. As for the actual ceremony, it would only occur sometime in April-May depending on the progress of the elections. We are still in the process of determining the judges, which we do only after we receive the entries to ensure that the entire process is fair.”

Danish Khan, Chairman-RAPA Awards Committee asserts, “RAPA is the unifying voice for excellence in Radio, Advertising and Television serials. We do not award the major, minor and the insignificant, which means that there is no Gold, Silver or Bronze. There is only ONE Award and that is for excellence.”

Within radio, there are categories for excellence in Programme (script), Programme (Non Film), Public Service Advertising, Jingle composition, Jingle (Singing), Spot (Non Film), Radio Jockeying, and Spot /Trailor (film) etc. Within television advertising, the categories include excellence in Advertising Film, TV Jingle script, TV Spot Script, Camerawork in an Ad film, Public Service Advertising and Production House Of the Year. For serials, music videos, tele films on television, there are awards for the best Children’s serial, Comedy, Film based programme, Game Show, Soap Opera and Mythological Serial.

The RAPA Special Awards include RAPA Hamid Sayani Trophy (All around contribution to Radio/Television), RAPA K.K Suvarna Trophy (Outstanding voice performance), RAPA Sheel Kumar Trophy (Best Performance on TV), RAPA S. S. Oberoi Trophy (Campaign of the year on Television, inclusive of minimum three entries and RAPA (Campaign of the year on Radio). The Awards committee includes Danish Khan, CM Patel, R Jankiraman, R Swaminathan, Pramod Suri and Manoj Lunia.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...