Prasar Bharti will pay $50,000 to Global Cricket Corporation for the radio broadcasting rights of the ICC World Cup cricket matches to be held in South Africa. All India Radio will run live commentary of 18 matches including the semi-finals and the final.
AIR, which has netted Rs 61 crore till September 30, 2002, hopes the festival season and the World Cup will enable it to add another Rs 60 crore this fiscal.
AIR earned advertising revenue of Rs 47-48 lakh in the ‘mini’ World Cup in Sri Lanka where it aired live commentary for seven matches. AIR had paid Rs 10 lakh for the rights.
AIR’s revenues from the recently concluded India-West Indies series were higher at Rs 67 lakh. For the India-West Indies cricket series, coverage was more comprehensive as Prasar Bharati had bagged the five-year rights for all international cricket played in India.
AIR is directly negotiating with the New Zealand cricket board to obtain the broadcast rights for the seven one-dayer India-New Zealand series, which starts from December. The New Zealand board is asking for $50,000 for the seven one-dayers, which AIR feels is a steep price.
AIR will get the World Cup rights from Prasar Bharati while for the India-New Zealand series it is negotiating directly with the overseas cricket board.