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Prasar Bharti bags radio rights for India-Pakistan cricket series

13-February-2004
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Prasar Bharti bags radio rights for India-Pakistan cricket series

Though the fate of India-Pakistan cricket series hangs in balance, Prasar Bharti has succeeded in securing the radio rights for it. Interestingly Prasar Bharti had earlier lost the bid for the radio rights for India, as Ten Sports that sought global radio rights from Pakistan Cricket Board (PCB) was the highest bidder. But after losing the bid Prasar Bharti sought the intervention of PCB to influence Ten Sports to negotiate with it for giving radio rights for India-Pakistan series. And Prasar Bharti finally clinched the deal on Thursday following a meeting between its CEO K S Sarma and Ten Sports CEO Peter Hutton in New Delhi.

Prasar Bharti has reportedly bought the radio rights for India for Rs 2 crore. And as per the deal All India Radio will broadcast live all the matches of India-Pakistan series on its national network. Meanwhile Prasar Bharti has once again failed to persuade Ten Sports to give it the television rights for India-Pakistan series. Ten Sports has struck to its original stand to offer only match highlights of the series to Doordarshan.

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