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Prasar Bharati bags radio rights for the ongoing Indo-Pak cricket series

Prasar Bharati bags radio rights for the ongoing Indo-Pak cricket series

Author | exchange4media News Service | Friday, Jan 20,2006 8:26 AM

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Prasar Bharati bags radio rights for the ongoing Indo-Pak cricket series

Prasar Bharati has succeeded in obtaining radio rights for broadcasting live commentary of the India-Pakistan cricket series, which is currently underway in Pakistan. All India Radio will broadcast running commentary of the second and third Test matches as well as the five One Day Internationals that will follow.

The commentary will be available on AIR FM Gold Channels in Delhi, Mumbai, Kolkata and Chennai as well as 65 other medium wave stations spread across the country.

It may be recalled that talks between Prasar Bharati and ARY Digital, the worldwide radio rights holders for the India-Pakistan series were deadlocked over the amount of rights fees to be paid.

In the past, All India Radio had secured radio rights for the 2004 series for $40,000 covering three Tests and five ODIs. However, the rights holders were demanding $250,000 for the series this year, which was more than six times the rights fees paid in 2004.

Following renewed negotiations, ARY agreed to give radio rights to All India Radio. It may be mentioned here that millions of radio listeners across the country and thousands of people on the move in the metros and cities had missed out on the live action during the first Test at Lahore.

Tags: e4m

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