Top Story


Home >> Media - Radio >> Article

Prasar Bharati all set to launch DTH radio

Font Size   16
Prasar Bharati all set to launch DTH radio

Prasar Bharati is all set to launch radio channels on its DTH television platform. The 24-hour DTH service will provide different language channels, which will be available across India as well as in few neighbouring countries.

The DTH radio channels are targeting regional language listeners living away from their native place and outside their language area. One will be able to listen to the programmes in mother tongue and stay up-dated with the happenings in the native city or state through DTH service on TV sets. These radio channels, however, will not be available on terrestrial broadcast and an ordinary radio receiver set cannot be tuned in to catch these signals.

Prasar Bharati’s DTH radio service will cover all the prominent stations of the language area concerned, subject to the availability of linkage between the stations from where DTH programmes are up-linked and other radio stations in the language area. The radio channels will broadcast news and entertainment programmes with minimum education content.

All India Radio will introduce DTH broadcasts in two phases. In the first phase, 10 digital radio channels will be launched while nine more will go on air in the second phase.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking