Prabhat Khabar, the leading daily of Ranchi, is expanding into newer mediums with the launch of its FM service, Radio Dhoom, on July 18. Radio Dhoom, which is targeted at youths in the 14-35 age group, is hitting Ranchi airwaves today. The station will play a mix of regional songs in Bhojpuri and Bengali, besides popular Hindi numbers.
Launched with the tagline, ‘Tension nahi lene ka’, Radio Dhoom aims to solve matters of love, war, romance, studies, etc.
Speaking on this latest initiative, Kamal Kumar Goenka, VP, Prabhat Khabar Group, asserted, “Our station will be number one from the very first day. We will be catering to the listeners with lots of regional and local information. Our competitors are not targeting to the local needs of the listeners, they are mostly targeted at listeners nationally. The localisation of our station is its uniqueness.”
Other FM players in Ranchi include Radio Dhamaal, Radio Mantra and Big FM.
“Regarding future plans, Radio Dhoom 104.8 FM will be launched in Jamshedpur next month. We will be promoting Radio Dhoom through print, Internet, SMS, hoardings and BTL activities,” Goenka added.
Sanjeev Kumar Singh, Chief Administrator, Radio Dhoom, said, “We promise to give information which will have certain value for our listeners. Basically, we are focusing on local content.”