Power FM has undergone a revamp and has been relaunched in Kolkata with a new look, a new logo and a new slogan – All Hits, No Bakwaas – keeping in mind today’s youth. Power FM, which till now was a functional radio station, now possesses the new gung ho attitude that the young at heart, trendy, opinionated yet sophisticated youth of today associate themselves with.
The new positioning of the FM station is a reflection of the youth in Kolkata that Power FM targets. The FM station claims to be the only one using a ‘Hinglish’ lingo.
The FM station seeks to differentiate itself with innovative contests such as Power FM Beat the Bomb (freeze an amount before the ‘bomb’ explodes), Power Panga (identify a common sound from day to day life), Hello Mat Bolo, Power FM bolo also known as ‘Phrase that Pays’ (answer the phone with the Power FM tagline).
On the way to school, the way back from college, the way to their first job – defines the times and the listeners who tune in to Power FM. This makes it the destination of choice for premium brands for advertisements. Bru Cappuccino Ask For a Date in 6 Words, Close-Up Love Guru (blind date connection), and Car Sticker Contest (sponsored by a petroleum company) are some of the major on-ground activities that Power FM will be associated with in their revamp stage.
The station airs hits of the 90s and today’s best hit music, besides introducing the hottest new music of tomorrow, bringing a fresh sound to the FM band in Kolkata.